About Aladon

We transform the way you do business.

At Aladon, we transform the way you do business. We want you to fully understand what can go wrong at your organization and still fall asleep at night. We help you build a reliability culture so that everyone involved with asset maintenance and decision making has a line of vision all the way down.

To understand what reliability means to all of us, imagine what it’s like when you are flying overseas across the ocean. After a meal and wine, the flight attendants dim the lights, and you pop in some earplugs with hopes of getting a few hours of sleep. You drift away, fully aware of what will happen to you if something goes wrong with the plane while you’re sleeping. And yet, you’re still quite happy to be able to get some shut-eye. That is reliability.

Imagine an organization where there are no surprises. No rush to make decisions. No empty pockets for necessary maintenance. Where every decision is evidence-based, and when an inspector walks in the door, you can say, “Welcome.”

Reliability Culture


  • What you own
  • How your assets work and their operating context
  • How and when to maintain them or, alternatively, when to let them fail

Our reliability culture is the best solution for maintaining your physical assets responsibly and effectively. We bring maintenance and reliability to your organization’s mainstream, so that your c-suite management level understands your assets and their risk of failure. Together, we flip your maintenance around from a cost center to assets that support you and minimize costs.

We do this by focusing on preparedness so that you change your organization’s mindset to focus on maintaining assets rather than waiting to fix them. We want your c-suite to understand the rewards and measurements of your maintenance and leave nothing up to surprise.

Our Vision

In today’s era of Industry 4.0, we are supporting organizations to run like a hive, where everyone in your organization knows their role and what they need to complete it. Our vision is that just like you can ask Google nearly anything, you’ll have your organization’s information management at your fingertips as well. Know the metrics on what assets you have, how to maintain them and what you need at any moment. 

With our toolkit, you’ll also benefit from the metrics of thousands of global businesses in every industry. Our combined thoughtware and software mean that you will have a reliability culture that serves your business today and into the future.

Meet Our Team

Marius Basson is President and CEO of Aladon. He began his career as a design engineer in South Africa, designing military and heavy mining equipment. There he quickly realized that there is a big gap between what the Original Equipment Manufacturers (OEMs) prescribe and what end-users really need for maintenance and spare parts. In 1996 he pursued a career in business and reliability consulting where he could implement improvement processes and became president of Aladon in 2014.

Prior to leading Aladon, Marius was vice president, asset management, at CH2M HILL and also served as director, reliability, at PricewaterhouseCoopers. He is a qualified mechanical engineer and has worked in the field of reliability and maintenance management for more than 25 years. 

Marius has successfully implemented RCM2 and now RCM3 in almost every industry, including:

  • Mining
  • Transportation
  • Water
  • Gas and electric utilities
  • Fabrication
  • Manufacturing
  • Petrochemicals

Marcia joined Aladon in 2014 and became the liaison between Aladon and members of The Aladon Network. She oversees the marketing and financial aspects of the company and is a director of Aladon Africa. She holds a bachelor’s of science degree from Meredith College in business. Her work experience in audit, finance and technical writing gave her an excellent foundation to pursue a career in reliability and physical asset management. When not in the office, she enjoys traveling, SUP, running, swimming and reading. 

Jeffrey Sanford has worked in maintenance management and reliability for 30 years with CH2MHILL/Jacobs. He has been a Certified Maintenance & Reliability Professional for 14 years, and an Aladon Network RCM2/RCM3 practitioner for nine years. Jeffrey spent a decade working in the water and wastewater industry as a regional maintenance manager and worked as Condition Assessment Global lead for eight years. He is owner of CH2MHILL ACES and has conducted over 100 condition assessments in 11 countries, including UAE, Australia, New Zealand, US, Canada, Bahrain, UK, Jordan, Kazakhstan and Czech Republic. He has performed RCM analyses and condition assessments for the following industries:

  • Aircraft
  • Automotive
  • Oil and Gas
  • Water and Wastewater
  • Power Generation

Fun fact: he once water skied around a cow. Not easy to do, and he is proud of that!

Kris Hahn has over 25 years of experience in asset management, reliability improvement, operations excellence, continuous improvement and software development. He is a Certified Maintenance and Reliability Professional and RCM2/RCM3 practitioner and has also implemented reliability processes such as Reliability Centered Design (RCD), Reliability Centered Maintenance (RCM), Failure Mode Effects Analysis (FMEA), PM Optimization, “Bad Actor Identification” and Root Cause Analysis (RCA). 

Kris has led asset management and reliability projects in the following industries: 

  • Manufacturing
  • Pulp & paper
  • Mining, oil refining
  • Natural gas
  • Water and Wastewater
Theuns Koekemoer

Theuns has trained more than 3700 people in reliability processes in Southern Africa and has managed the successful implementation of RCM and RCFA reliability improvement programs in several blue chip companies. He’s worked with some of the following industries:

  • Steel
  • Water Distribution
  • Mining (Gold, Diamond, Copper, Coal and Iron Ore)
  • Offshore Diamond Mining
  • Electrical Power Generation
  • Power Distribution and Transmission
  • Nuclear Power Generation
  • Motor Manufacturing
  • Petrochemical
  • Paper

Theuns began his career in asset management, working for the defense industry in South Africa where he was involved with the development of logistic support plans and systems for the armed forces.

Theuns became part of The Aladon Network in 1994. Recently, Theuns has been instrumental in the integration of Aladon’s software with the thoughtware.

Ready to get started with Aladon?